BBS — Address
Data Experts
Reach more customers with BBS’s postal software, data optimisation, and bespoke direct marketing platform.
BBS OptiMail
OptiMail helps capture accurate delivery addresses during checkout. It integrates with your website or app and validates against Royal Mail’s official PAF address database in real time whilst also checking each address to ensure the recipient hasn’t moved.
If a customer enters an outdated or invalid address, OptiMail can help correct it or flag it for review.
Tailored
Direct Marketing
Address Data
Optimisation
Postal Software
Solutions
OptiMail
Plan My Mail
Sort & Save
Track My Mail
Tailored
Direct Marketing
Address Data
Optimisation
Postal Software
Solutions
OptiMail
Plan My Mail
Sort & Save
Track My Mail
Industry-Leading Solutions
At BBS we use our deep address data expertise to deliver the very best postal software, data optimisation and direct marketing. With advanced tools for customer analysis and targeting, and industry-leading address validation, we help our clients reach the right customers at the right time.
Your Questions, Answered
What experience does BBS have in postal and sortation solutions?
We have over 40 years of experience pioneering postal sortation and tracking solutions, and have developed address-management software to serve the UK market.
What does BBS specialise in?
At BBS, we specialise in three core service areas: data optimisation (including customer analysis, data validation, deduplication and look-alike prospect modelling), postal solutions (sortation, tracking, address-management software), and bespoke direct marketing campaigns (print, mail, email, SMS).
How can the data optimisation service help me?
Our data-optimisation service analyses your existing customer base by demographic and geographic factors, finds look-alike prospects, validates addresses, de-duplicates, suppresses irrelevant records and matches campaign uplift to marketing activity, all to improve targeting and return on investment.
We have over 40 years of experience pioneering postal sortation and tracking solutions, and have developed address-management software to serve the UK market.
At BBS, we specialise in three core service areas: data optimisation (including customer analysis, data validation, deduplication and look-alike prospect modelling), postal solutions (sortation, tracking, address-management software), and bespoke direct marketing campaigns (print, mail, email, SMS).
Our data-optimisation service analyses your existing customer base by demographic and geographic factors, finds look-alike prospects, validates addresses, de-duplicates, suppresses irrelevant records and matches campaign uplift to marketing activity, all to improve targeting and return on investment.
Customer Testimonials
We’re proud of the relationships we build and the results we deliver. Don’t just take our word for it—read what our clients have to say.
“When we moved our data and insight management in house recently, we had a need for both standard and bespoke “data housekeeping” projects. BBS proved very responsive and had everything we needed in one place (this had not proved the case with other agencies). With straight forward, non-jargon data speak and a quick understanding of what was required, we are off to a great start. All jobs have been delivered on time, on budget and with total transparency of what has been produced. I’m confident in time we will move on to develop the relationship and benefit from their many years of experience in our industry and the wider data world. Very happy to have found BBS in our search for data support and expertise.”
Cathy CouplanCRM Campaign Data Delivery Executive
“BBS play a fundamental role in our print mailing strategy, helping us build our campaigns from refining and targeting within our customer data through to print, paper and delivery. They provide a personable approach, working closely with our in-house teams to deliver campaigns with a great ROI.
They go the extra mile to ensure that campaigns are always delivered on time.”
Celtic & CoClothing