While Everyone’s Inbox Is Full, Mail Still Gets Seen
Most People receive more digital messages than they can realistically read. That does not mean digital marketing does not work. But it does mean brands need to think carefully about where they can still earn proper attention.
We’re Not the Cheapest Direct Mail Provider in the UK. Here’s Why.
There will always be someone willing to print and post something for less. But when a business is investing in direct mail, the cheapest option is not always the most cost-effective one.
Good Marketing Isn’t Just About Having Data — It’s About Having the Right Data
Most businesses have data. The challenge is rarely whether data exists. The challenge is whether it is good enough to use.
The Universal Service Obligation Is Changing — Here’s What to Know
The UK postal landscape is changing. For businesses that rely on mail, the important thing is not to panic, but to plan more intelligently.
Direct Mail Is Becoming a Digital Performance Channel
For years, direct mail was placed on the brand side of the marketing plan. Digital channels were considered measurable, optimisable and performance led. That distinction is becoming increasingly outdated.
How to Get Started with a Direct Mail Campaign (That Actually Works)
At BBS, we’re passionate about how direct mail can cut through the noise. Our happy place is the warehouse when it’s full of crisp fresh postcards ready for mailing.
Why Recruiting New Customers Via Direct Mail Makes Sense
It is widely accepted that customers recruited via direct mail are the best in terms of ongoing lifetime value and loyalty compared to other marketing channels.